The book is ready to be launched?
I have still to complete about 25 photographs, the cover is not ready yet, the layout is not finished, and it still needs a final edit and proof reading. And printing of course. But. Planning.
I met my dear friend and Instagrammer Lois for lunch the other day. Here she is showing me how to do a Flat Lay!
Lois @the_lois_edits (do follow her if you like beautiful photographs of particularly nice and unusual images of London), is an experienced photographer, marketeer, hairdresser and all round creative. She made me think about how I am going to market and promote the book and it was a salutary experience. I had not given it much thought until now as the baby is not yet cooked (perhaps not the best metaphor). But the launch needs planning and if I don’t commit to a date I won’t actually finish and publish the book.
So I am going to tell you what my first thoughts are, and maybe you would be kind enough to make some additional suggestions?
THE PROPOSED PLAN
- Book the large room in our Kings Cross offices as this will be fairly cheap, is very accessible, has a garden, toilets, crockery etc. I am thinking of asking everyone I know (!) and all my blog and Instagram followers (obviously many don’t live anywhere near London) via Eventbrite. I will especially encourage my collaborators, models and family to attend.
- June would be ideal if I can achieve it, but later is probably more likely and achievable. Certainly an evening.
- Free entrance to anyone who has already bought a book or who buys one on the night. The cover price is £15, but I was thinking of a special offer of two for the price of one. This would enable buyers to keep one and give one away. Another thought is to just offer a discount on the night. And probably a bulk discount for anyone who will take 10 or more.
- Special homemade food (this is where Nick comes in), tea and coffee, wine, soft drinks and water. Not sure what food to offer, but probably something cold, that can be eaten with the fingers. Ploughman’s? Bagels with smoked salmon, or nut butter. And cake. Any suggestions that appeal to all tastes and preferences?
- I will sign the book for anyone who wants it.
- Provide an activity such as sewing/painting/creating something on the night, providing materials. Setting up tables of six to ten where attendees can sit, work with others and network. It is possible that some of my more expert friends may be willing to sit and the tables and “teach” specific things. How to make a granny square. How to choose a harmonious colour palette. How to take a good photograph. Using watercolours. Basics of knitting. How to build your blog or instagram following. Embroidery. Make up advice for all skin tones. Paper pieced patchwork. How to make slime??? (I know a very good 8 year old expert).
- An outside speaker – a star blogger, or maybe something completely different – a clothes or textile designer, a museum curator, a photographer. Someone very interesting, perhaps with slides of exhibits.
- Doing something myself, such as a mini colour consultation. I could ask people as they came in if they want to “win” this, and then choose a name out of the hat. Or a talk, with slides, on wardrobe personality?
- What about a selfie bay (Lois’s great suggestion)?
I know I enjoyed having my picture taken in the Botticelli shell. I was thinking of creating some areas with the key colour directions eg Bright, Muted etc, using fabric, wall paper, paintings etc, The attendees could try pictures of themselves in their assumed colour direction, or I could give them a provisional guess.
- Show some of my home made clothes and fabrics, possibly to try on. Include a few mirrors in the room. I noticed at the V&A and other museums that people love to try things on.
- What about a present for the “best dressed” or “most stylish” on the night?
- At some point I would want to say thank you to everyone who has helped me. And that includes all of you. So maybe I can also blog about it to share more widely, or even arrange something like a short video via Facebook or Instagram? I would hope someone might take photos on the night to share with attendees.
All this on a fairly low budget as the book is not a commercial proposition, more a celebration of natural beauty, nice things, happy times and community. If you are willing and able to participate of course I would be absolutely thrilled – please comment below or email me kate (at) fabrickate (dot) com.
I would welcome your suggestions, and certainly any help you might offer. Thank you.