I had read some of the hype about a new “lipstick matching” service in Boots, which would apparently “change forever how we buy lipstick”.
I must admit getting a lipstick that really suits us is a challenge. We all have a red and a pink that works for us, but finding it can be like looking for a needle in a haystack. I have tried to give some rational advice on this in a previous post. So I was intrigued when I heard about this gadget that can read your skin tone and propose the right shade of foundation and the perfect lipstick.
So, between meetings, I dropped into a Boots in the City. I sat on a high chair and the charming sales assistant asked me if I was wearing foundation. I told her I never did so she started by identifying my skin tone. My skin is, according to her gadget, “deeply beige” a warm/deep shade. Well that made me a little suspicious to start with as I feel pretty sure my complexion is naturally rather cool looking and not a very deep colour. But who knows? When I look at a face, to determine personal colouring, I don’t just look at the shade of the jaw line (where she placed her gadget) but I take into account (in this order)
- Eyes (there are often a range of colours in the eyes – mine have some yellow, for example)
- Natural Hair (and eyebrows, eyelashes)
- Lips (which often include quite a few shades)
- Skin colour (overall, plus translucency, freckles, blushing etc)
And I try to see what the overall look is telling me, rather than fixating on one of the elements. So if technology is going to work in helping us to understand individual colouring I think it would have to take in the whole face and would have to be quite sophisticated.
Having decided I was “Deeply Beige” the sales assistant then asked me what sort of lipstick I prefered? Was it “Moisture Drench” or “Stay Perfect”? I didn’t know which to select, so she suggested the Moisture one was nicer. This meant that all the colours below are said to suit my personal colouring.
I asked her to decide which of these would be the best for me. She chose “Sweet Chestnut” and “Ginger Rose”. I tried both on and didn’t feel they were me. They were a bit orangey, a bit muted too. I am sorry I don’t have a photograph of me in these shades so I could let you be the judge. But I don’t think this “technology” is going to change the way we buy lipstick. It is just not convincing.
Anyone else given something like this a try? Did you come away with the perfect shade?